Portfolio

Lucy Weiner's Portfolio

Final Report

Hill Communications x Westcott Theater Final Report: Spring 2026

A client final report for Westcott Theater summarizing event strategy, Instagram content, student audience outreach, campaign results, and recommendations for strengthening the venue's connection with Syracuse University students.

Hill Communications

April 30, 2026

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Press Kit

The Case Against the Paramount-Warner Bros. Merger: Press Kit

A full press kit opposing the proposed Paramount-Warner Bros. Discovery merger, framed around competition, creative freedom, entertainment jobs, and the future of American storytelling.

PRL 214: Writing for Public Relations: Media and Messaging

April 22, 2026

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Research Report

Female Undergraduate Professional Development Needs and the CNY Women's Network

A mixed-methods research report examining Syracuse University female undergraduates' professional development needs and how the CNY Women's Network could build awareness, mentorship, and student engagement.

PRL 315: Public Relations Research

April 20, 2026

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Crisis Communications Plan

McDonald's Big Arch Crisis: Communications Plan & Op-Ed

A crisis communications plan responding to backlash around McDonald's Big Arch promotional video, focused on restoring authenticity, humanizing leadership, and reframing the conversation around the product.

PRL 214: Writing for Public Relations: Media and Messaging

April 10, 2026

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Industry Paper

Public Relations Industry Paper: Belinda Arnold the Founder of BAM Communications

An interview-based industry paper exploring Belinda Arnold's career path, the founding of BAM Communications, and how relationship-building, storytelling, and creative strategy shape public relations work in beauty, health, and wellness.

PRL 206: Public Relations Principles and Practices

December 9, 2025

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Writing Sample

Putting an End to Media Manipulation and Misrepresentation

An argumentative writing sample examining media exploitation, public shaming, misinformation, and AI-manipulated content, with a focus on how misrepresentation can damage reputation, dignity, and public trust.

WRT 105: Studio 1: Practices of Academic Writing

December 9, 2024

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Writing Sample

Inclusivity Throughout Literacy

A personal reflection on literacy, stuttering, writing, and inclusive communication, connecting lived experience with June Jordan's work on language, representation, and whose voices are valued in academic spaces.

WRT 105: Studio 1: Practices of Academic Writing

September 8, 2024

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